TFIA Member Spotlight | Oishi-M

TFIA Member Spotlight | Oishi-M

Do you know TFIA Members Oishi-M? Take a moment to discover the adorable children's clothing label operating out of Torquay, Victoria!

Oishi-M began life in 2006, one hundred sleepless night’s into a new mum’s life, clinging to the edge of normality. It was there in the abyss of ‘new-baby-land’ and midway through a cloud of home renovations, that Oishi-M founder and creative director, Fiona McPherson saw an opportunity.

Uninspired and frustrated with the stock-standard frilly pinks and baby blues found on the High Street, Oishi-M was born from a passion to create a fashion-forward children's clothing line for infants and toddlers. This fabric fiend combined her love of bespoke/handmade clothing with the fact that she had recently given birth to her yummy little daughter - Mila. Oishi-M was the result, Oishi = yummy in Japanese and M = for Mila or the mini one in your life.

In the years since, Fiona has been joined by Oishi-M’s investor and managing director – Miyo, and a team of amazing people who have evolved Oishi-M into a thriving Australian business in Torquay in Victoria’s Surf Coast.

Fiona McPherson Founder & Creative Director at Oishi-M

BRAND ETHOS

We have a unique philosophy of producing limited edition garments, designed to make little munchkins look and feel amazing, and to last through their never-ending growth spurts. Our garments often sell out in a matter of hours once released, and blue-chip loved Oishi-M pieces have been known to sell for multiples of it's original price.

Oishi-M is designed for playing, jumping and exploring the world. Our garments splash amazing fabrics together to create funky unique garments for children 3 months to 6 years old. Little people can vary in size, shape and growth rates so our Torquay designed products accommodate these variances catering for both Skinny Mini's and the Chubba Bubba’s. We live in the outdoors and have a great appreciation for the environment. We produce the opposite of fast throw away fashion. Oishi-m garments are designed for functionality and comfort, designed to endure hand-me-downs, and give each wearer a lasting, positive experience.

Oishi-m kids 

TECHNOLOGY

Fiona credits Oshi-M's amazing fits and pattern making to the dynamic duo from Integral-T, Toni Stalls and Sarah Harkin. Integral-T is one of  the few pattern making and garment construction studio’s in Australia using the latest CAD and 3D tools, and introduced the label to German CAD system: Grafis.

WHAT NEXT?

Whilst mastering Grafis – Fiona is focusing on improving the current Oishi-M patterns and creating new patterns for a new business launching later this year. It’s an integral part of the new business concept. Another chapter of fabric fiend craziness yet to begin.

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Great to see another one of our TFIA Members kicking goals! Want to find out more? Head over to the Oishi-M website HERE. The Oishi-M team are also wizards on the social media front so be sure to follow their colourful Facebook, Pinterest, Instagram and Twitter!

You can also find out more about the Integral-T studio,their training programs and expertise HERE.

Thanks for reading!

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