Melbourne Spring Fashion Week 2017
1st-8th September | 2017
Melbourne Spring Fashion Week (MSFW) is one of the city’s premier events, supporting and promoting the retail, fashion and design industries.
As Melbourne’s hallmark consumer fashion event of the season, MSFW launches Spring/Summer 16/17 ready-to-wear collections and creatively showcases Melbourne as an iconic destination for fashion, retail, design and hospitality.
The uniquely Melbourne event is designed to position Melbourne as the fashion capital; to provide a launching pad for emerging and established designers, models and brands, and to drive retail sales.
Every year, MSFW hosts a variety of runways, exhibitions, workshops, parties, fashion films and activations across a nine day program. All ready-to-wear collections featured during MSFW can be purchased from city retailers, generating high retail traffic during and post event.
Visitors will see Melbourne at its best, with the city's cultural delights on show and our chic retail strips and laneways hosting fresh and stimulating fashion and design. After dark there are exciting discoveries to be made in the city's newest bars and restaurants.
Importantly, MSFW also provides many opportunities for learning about the industry and fosters innovation, education and growth in the sector.
MSFW is proudly presented by the City of Melbourne.